![]() ![]() The key value of the program was that both sides were rewarded (the customer as well as the person they recommend Dropbox to).įun Fact: Dropbox turned down a 9-digit acquisition offer from Steve Jobs.Īirbnb started as a team of broke guys in San Francisco, letting strangers crash at their place when hotels were sold out. That’s how they came up with this disruptive idea.Īt first, they used a traditional promotion strategy that combined word of mouth and PR coverage to gain exposure. Key Takeaway: Dropbox is still one of the most famous cases of referral marketing. Then, they bet on the retention element of this hack. The more the user’s space increased, the more they felt committed and were less likely to go somewhere else.First, they integrated the referral program into the onboarding process. By connecting it to Google and Facebook, people could invite their contacts with just a few clicks.Instead of paying for expensive online ads, Dropbox used simple incentives: Read on to find out how they pulled that off! In our opinion, these are some of the best growth hacks the world has seen: That’s what all growth hackers strive for, do you too?Įach of the examples below leveraged classic growth hacking principles. As you know, in Growth hacking, there is no perfect recipe, only a never-ending circle of testing and learning. ![]() These examples should inspire you to think differently and dare to experiment. No one said that you should copy them to reach a certain success. But in the end, it’s how they hacked their way to the top that counts. Some ended up taking days, some months, and some years. This is a story about how they went from low traction to scaling. This blog post recounts the successful “hacking” stories of 12 leaders in their fields.
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